Living Labs

Living Lab is a concept that gained prominence in the last decades in relation with the shift from closed innovation towards open innovation process. The Living Lab approach assumes active involvement of users from the early stages of research, development and innovation processes. Actors will openly contribute to finding novel solutions based on their social and cultural experiences and to the benefit of all.

Living Labs are the central premise of project as they will provide the framework for various stakeholders to work together for the identification of the barriers and for co-creating the conceptual solutions to improve the adoption of animal health and welfare related smart tools. 

The stakeholders included into the project Living Labs will include farmers, technology providers, veterinarians, processing industry, retailers, consumers, policy makers, researchers, and innovation brokers. Through the Living Lab process, multiple actors are able to learn together, observe and understand the behaviour and challenges to the other value chain stakeholders and work together to co-create the solutions that will benefit all stakeholders. The project views Living Labs as a tool as well as an outcome. The Living Labs will enable development and implementation of different research tools to deal with the different research questions in the project, as well as will create an effective linkage between all relevant stakeholders and activities and will develop further as an evolving ecosystem.